The 27-Touch Framework: A Repeatable B2B Sales System
The 27-Touch system taught in our Udemy masterclass is how manufacturing founders build a predictable pipeline. Here's the structure.
The 27-Touch Framework is built on a simple premise: B2B buyers in manufacturing need repeated, varied, value-first contact before they move. Twenty-seven touches across email, LinkedIn, phone, and content — sequenced and automated — get you there without burning out your team.
Touches are split across three phases: awareness (intent-driven outreach), consideration (proof, case studies, and ROI), and decision (meeting booking and close-ready briefs). Each touch is personalized using enriched data so it reads human, not templated.
This is the exact framework inside our B2B Sales Masterclass on Udemy. Founders who implement it report sales cycles shortening by roughly 30% because no lead falls through the cracks.
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The full 27-Touch Framework and AI sales automation playbooks, on Udemy.
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