When it comes to online advertising, Google Ads has been a go-to platform for many businesses for quite some time.

Are you looking for a way to boost your local business’s online visibility and attract more customers? Look no further than Google Local Services Ads.

These ads are specifically designed for local service providers, such as plumbers, electricians, and cleaners.

In this article, we’ll explore the differences between Local Service Ads by Google and Google Ads and explain how you can set up your own Local Services Ads campaign.

Local Service Ads by Google are a newer advertising platform that allows local service providers to advertise their services to customers in their area.

With these ads, businesses can increase their online visibility, receive leads, and connect with potential customers.

One of the biggest differences between Local Service Ads and Google Ads is the pay for results model. With Local Service Ads, businesses only pay for leads they receive through the platform.

In contrast, Google Ads uses a cost-per-click model where businesses pay each time someone clicks on their ad.

Another key difference between Local Service Ads and Google Ads is the ad placement.

Local Service Ads only appear at the top of search results pages and on Google Maps, while Google Ads can appear at the top or bottom of search results pages and on other Google properties such as YouTube and Gmail.

To set up your own Local Service Ads campaign, you’ll need to follow a few steps. First, you’ll need to create an account on the Local Services Ads platform and fill out information about your business, including services offered, service areas, and licensing information.

Then, you’ll need to pass a background check to verify your business’s legitimacy.

Once your business is verified, you can set your budget and create your ad campaigns. Local Service Ads by Google allow you to target customers based on their location and the services they need. You can also set up specific schedules for when your ads appear.

In summary, Local Service Ads by Google are an effective way for local service providers to increase their online visibility and connect with potential customers.

With a pay for results model and specific ad placement, Local Service Ads offer a unique approach to online advertising that sets them apart from Google Ads.

If you’re interested in setting up your own Local Service Ads campaign, follow the steps outlined above to get started.

However, with the introduction of Local Service Ads, there has been some confusion about the differences between the two. In this blog post, we’ll explore the key differences between Local Service Ads and Google Ads.

First, let’s define what each platform is:

Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses to create ads that appear on Google search results pages and other Google properties.

Local Service Ads, on the other hand, is a newer advertising platform also developed by Google. It’s designed specifically for local businesses and allows them to advertise their services on Google search results pages and Google Maps.

Now, let’s look at some of the key differences between the two platforms:

1. Ad Placement: Google Ads can appear at the top or bottom of search results pages, as well as on other Google properties such as YouTube and Gmail. Local Service Ads, however, only appear at the top of search results pages and on Google Maps.

2. Targeting: With Google Ads, businesses can target their ads based on keywords, demographics, location, and more. Local Service Ads, on the other hand, are targeted based on the services the business offers and the location of the customer.

3. Cost: Google Ads uses a cost-per-click (CPC) model, where businesses pay each time someone clicks on their ad. Local Service Ads use a cost-per-lead (CPL) model, where businesses pay for each customer lead they receive through the platform.

4. Verification: Local Service Ads requires businesses to go through a verification process to prove they are a legitimate, licensed business. Google Ads does not have this requirement.

5. Reviews: Local Service Ads includes a review system where customers can leave feedback about their experience with a business. Google Ads does not have this feature.

So which platform is right for your business?

It depends on your goals and the nature of your business. If you’re a local service provider, such as a plumber or electrician, Local Service Ads may be a better fit for you. If you have a more general product or service that you want to advertise, Google Ads may be a better choice.

Local Service Ads and Google Ads have their similarities and differences. It’s important to understand these differences and determine which platform is best for your business based on your goals, target audience, and budget.

As advertising platforms like Google Ads and social media ads continue to evolve, businesses may have questions about how to effectively use them to reach their target audience.

Here are some of the top frequently asked questions (FAQs) about ads:

1. What are the different types of ads available?

There are various types of ads available, depending on the platform. Some common types include search ads, display ads, video ads, shopping ads, and social media ads. Each type has its own benefits and can be used for different purposes.

2. How much do ads cost?

The cost of ads can vary widely depending on the platform, the type of ad, and the competition for the targeted keywords or audience. Some platforms, like Google Ads, use a pay-per-click model where businesses pay for each click on their ad. Others, like social media ads, may use a cost-per-impression or cost-per-action model.

3. How do I target my ads?

Most advertising platforms offer targeting options such as location, demographics, interests, and behavior. You can also target based on keywords or specific websites. Understanding your target audience and their behaviors can help you effectively target your ads.

4. How can I measure the success of my ads?

Each platform provides metrics to measure the success of your ads, such as click-through rate (CTR), conversion rate, and cost per conversion. It’s important to set specific goals and track these metrics to determine the success of your ads and make adjustments as needed.

5. How do I write effective ad copy?

Effective ad copy should be clear, concise, and targeted to your audience. Use attention-grabbing headlines and highlight the benefits of your product or service. It’s also important to use strong calls to action to encourage users to take action.

6. Should I hire a professional to manage my ads?

Hiring a professional to manage your ads can be beneficial if you’re unfamiliar with the platform or don’t have the time or resources to manage your campaigns effectively. A professional can help optimize your campaigns, improve targeting, and provide insights into your audience.

In conclusion, advertising can be a powerful tool to reach your target audience and drive sales. Understanding the various types of ads available, how to target effectively, and how to measure success can help you make the most of your advertising budget. Don’t hesitate to seek help from a professional if needed to maximize your results.