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Smart Marketing for Contractors Marketing & Automation Software

Our marketing automation software is designed to help contractors streamline their marketing efforts and grow their businesses.

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The SIX Figure Estate Agent Marketing & Automation Software

Our powerful platform is designed to help real estate agents like you increase your income and reach your goals. With SIX Figure Estate Agent, you can automate your marketing efforts and streamline your business operations, so you can focus on what really matters - growing your business and serving your clients.

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New Patients In Minutes Marketing & Automation Software

Our marketing automation software is designed to help dentists streamline their marketing efforts and grow their practices.

With New Patients In Minutes, you'll be able to:

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Local SEO Services

Local SEO

Local SEO is different from national SEO because it focuses on your community, in your business catchment where more than 85% of your customers come from and will come from, the very nature of local business marketing is competitive because you and all your competitors are wanting a slice of the same pie, local SEO is how you win…

Google My Business

Google My Business is the most powerful local SEO tool. It’s free, and it’s easy to use. If you have a business with a physical location, this is your chance to get more customers in the door, however, it is competitive and GMB SEO is needed to get in the 3-pack and stay there and that is where we come in, show up in near me search and do business…

Google Local Services Ads

Are you a local business owner looking to dominate your local community with your services? Look no further than Google Local Services Ads! By using Google Local Services Ads, you can reach potential customers in your area who are actively searching for the services you offer. These ads appear at the top of Google search results, making them highly visible and effective.

3 Click Facebook Ads

New marketing automation software that helps businesses create Facebook ad campaigns with ease. With UpHex, creating ad campaigns has been simplified into a three-step process that anyone can complete. The platform allows users to create high-converting Facebook ads quickly and easily, using templates and automation tools.

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From Our Blog

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Local Service Ads vs Google Ads: Understanding the Key Differences

March 02, 20236 min read

When it comes to online advertising, Google Ads has been a go-to platform for many businesses for quite some time.

Are you looking for a way to boost your local business’s online visibility and attract more customers? Look no further than Google Local Services Ads.

These ads are specifically designed for local service providers, such as plumbers, electricians, and cleaners.

In this article, we’ll explore the differences between Local Service Ads by Google and Google Ads and explain how you can set up your own Local Services Ads campaign.

Local Service Ads by Google are a newer advertising platform that allows local service providers to advertise their services to customers in their area.

With these ads, businesses can increase their online visibility, receive leads, and connect with potential customers.

One of the biggest differences between Local Service Ads and Google Ads is the pay for results model. With Local Service Ads, businesses only pay for leads they receive through the platform.

In contrast, Google Ads uses a cost-per-click model where businesses pay each time someone clicks on their ad.

Another key difference between Local Service Ads and Google Ads is the ad placement.

Local Service Ads only appear at the top of search results pages and on Google Maps, while Google Ads can appear at the top or bottom of search results pages and on other Google properties such as YouTube and Gmail.

To set up your own Local Service Ads campaign, you’ll need to follow a few steps. First, you’ll need to create an account on the Local Services Ads platform and fill out information about your business, including services offered, service areas, and licensing information.

Then, you’ll need to pass a background check to verify your business’s legitimacy.

Once your business is verified, you can set your budget and create your ad campaigns. Local Service Ads by Google allow you to target customers based on their location and the services they need. You can also set up specific schedules for when your ads appear.

In summary, Local Service Ads by Google are an effective way for local service providers to increase their online visibility and connect with potential customers.

With a pay for results model and specific ad placement, Local Service Ads offer a unique approach to online advertising that sets them apart from Google Ads.

If you’re interested in setting up your own Local Service Ads campaign, follow the steps outlined above to get started.

However, with the introduction of Local Service Ads, there has been some confusion about the differences between the two. In this blog post, we’ll explore the key differences between Local Service Ads and Google Ads.

First, let’s define what each platform is:

Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses to create ads that appear on Google search results pages and other Google properties.

Local Service Ads, on the other hand, is a newer advertising platform also developed by Google. It’s designed specifically for local businesses and allows them to advertise their services on Google search results pages and Google Maps.

Now, let’s look at some of the key differences between the two platforms:

  1. Ad Placement: Google Ads can appear at the top or bottom of search results pages, as well as on other Google properties such as YouTube and Gmail. Local Service Ads, however, only appear at the top of search results pages and on Google Maps.

  2. Targeting: With Google Ads, businesses can target their ads based on keywords, demographics, location, and more. Local Service Ads, on the other hand, are targeted based on the services the business offers and the location of the customer.

  3. Cost: Google Ads uses a cost-per-click (CPC) model, where businesses pay each time someone clicks on their ad. Local Service Ads use a cost-per-lead (CPL) model, where businesses pay for each customer lead they receive through the platform.

  4. Verification: Local Service Ads requires businesses to go through a verification process to prove they are a legitimate, licensed business. Google Ads does not have this requirement.

  5. Reviews: Local Service Ads includes a review system where customers can leave feedback about their experience with a business. Google Ads does not have this feature.

So which platform is right for your business?

It depends on your goals and the nature of your business. If you’re a local service provider, such as a plumber or electrician, Local Service Ads may be a better fit for you. If you have a more general product or service that you want to advertise, Google Ads may be a better choice.

Local Service Ads and Google Ads have their similarities and differences. It’s important to understand these differences and determine which platform is best for your business based on your goals, target audience, and budget.

As advertising platforms like Google Ads and social media ads continue to evolve, businesses may have questions about how to effectively use them to reach their target audience.

Here are some of the top frequently asked questions (FAQs) about ads:

  1. What are the different types of ads available?

There are various types of ads available, depending on the platform. Some common types include search ads, display ads, video ads, shopping ads, and social media ads. Each type has its own benefits and can be used for different purposes.

  1. How much do ads cost?

The cost of ads can vary widely depending on the platform, the type of ad, and the competition for the targeted keywords or audience. Some platforms, like Google Ads, use a pay-per-click model where businesses pay for each click on their ad. Others, like social media ads, may use a cost-per-impression or cost-per-action model.

  1. How do I target my ads?

Most advertising platforms offer targeting options such as location, demographics, interests, and behavior. You can also target based on keywords or specific websites. Understanding your target audience and their behaviors can help you effectively target your ads.

  1. How can I measure the success of my ads?

Each platform provides metrics to measure the success of your ads, such as click-through rate (CTR), conversion rate, and cost per conversion. It’s important to set specific goals and track these metrics to determine the success of your ads and make adjustments as needed.

  1. How do I write effective ad copy?

Effective ad copy should be clear, concise, and targeted to your audience. Use attention-grabbing headlines and highlight the benefits of your product or service. It’s also important to use strong calls to action to encourage users to take action.

  1. Should I hire a professional to manage my ads?

Hiring a professional to manage your ads can be beneficial if you’re unfamiliar with the platform or don’t have the time or resources to manage your campaigns effectively. A professional can help optimize your campaigns, improve targeting, and provide insights into your audience.

In conclusion, advertising can be a powerful tool to reach your target audience and drive sales. Understanding the various types of ads available, how to target effectively, and how to measure success can help you make the most of your advertising budget. Don’t hesitate to seek help from a professional if needed to maximize your results.

local services adsgoogle adssmall business marketing
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Tonie Konig

Tonie is a Digital Marketing strategist with 15 years of local SEO and Small Business Marketing experience. A serial entrepreneur he has 1st hand experience in marketing local businesses from spending time in the trenches everyday marketing and generating business for his clients every day.

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FAQ's

What is SEO?

SEO, or Search Engine Optimization, refers to the process of optimizing a website to improve its visibility in search engine results pages (SERPs). The goal is to increase organic (non-paid) traffic by enhancing the site's relevance and authority for specific keywords or phrases related to the content or services offered.

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Why is SEO important?

SEO is crucial because it makes your website more visible to potential customers, leading to more traffic and opportunities to convert prospects into customers. It's a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent.

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How does Google rank websites?

Google uses a complex algorithm that takes into account over 200 factors to rank websites. These factors include user experience, site speed, content quality, keyword relevance, mobile-friendliness, and inbound links, among others. The exact algorithm is a closely guarded secret and is constantly evolving.

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What are keywords, and why are they important?

Keywords are words or phrases that users enter into search engines to find information. They are important because optimizing your website with relevant keywords helps search engines understand what your site is about, allowing it to show your site to the right audience.

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What's the difference between on-page and off-page SEO?

On-page SEO refers to optimizations you can apply on your website, such as content quality and keyword optimization, meta tags, and site architecture. Off-page SEO involves external factors that influence your site's ranking but aren't directly on your site, like backlinks, social media presence, and other promotional activities outside your website.

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How long does it take to see results from SEO?

The timeframe to see results from SEO can vary greatly depending on numerous factors, such as the website's current state, competition in your industry, and the strategies implemented. Generally, noticeable improvements can be seen within 3 to 6 months, but SEO is an ongoing process that requires continuous effort for sustained success.

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Are backlinks still important for SEO?

Yes, backlinks are still a critical factor in SEO. They act as a vote of confidence from one site to another, signaling to search engines that others vouch for your content. However, quality over quantity is crucial; a few high-quality backlinks from reputable sites are far more valuable than many low-quality links.

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Can I do SEO on my own?

Yes, it's possible to do SEO on your own, especially with the wealth of resources and tools available online. However, SEO can be complex and time-consuming. Depending on your skill level and the competitiveness of your industry, you might benefit from hiring a professional or agency to manage your SEO efforts.

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How do I choose the right keywords?

Choosing the right keywords involves researching to understand what terms your target audience is using to find products or services like yours. Tools like Google Keyword Planner and SEMrush can help identify relevant keywords, their search volume, and competition level. Focus on a mix of broad and long-tail keywords that accurately represent your content.

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How has SEO changed over the years?

SEO has evolved significantly from simply stuffing pages with keywords to a more sophisticated approach that prioritizes user experience, content quality, and relevance. Search engines have become better at understanding user intent, promoting websites that provide value to users. As a result, modern SEO strategies focus more on creating high-quality content, optimizing for mobile users, and ensuring fast page loading times.

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Why do you call your SEO service "Trust Based Ranking"?

"Trust Based Ranking" simply refers to doing SEO the right way or "white hat" as some might refer to it, we've been doing SEO and ranking since 2008 and through the years we've seen instant "black hat" methods crash and burn and Google rewarding and ranking websites sticking to the guidelines and delivering valuable content and service to their community, simply put it pays to gain Google's trust because your business will benefit from profitable search rankings.

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Marketing and Small Business


Marketing for small businesses is a crucial endeavor that significantly impacts their ability to attract customers, generate revenue, and achieve sustainable growth.

Unlike larger corporations with extensive resources and established brand recognition, small businesses must employ strategic, cost-effective marketing techniques to compete in the marketplace.

Effective marketing for small businesses involves understanding the target audience, leveraging the power of digital and social media platforms, and creating engaging, relevant content that resonates with potential customers.

Understanding the target audience is the first step in crafting an effective marketing strategy.

Small businesses must identify who their ideal customers are, what needs and desires they have, and how the business's products or services can meet those needs.

This knowledge allows for the creation of tailored marketing messages that speak directly to the audience's interests and pain points, significantly increasing the effectiveness of marketing efforts.

Digital and social media platforms offer powerful tools for small businesses to reach and engage with their target audience.

With relatively low costs compared to traditional advertising channels, these platforms allow small businesses to achieve a wide reach.

By utilizing SEO strategies, social media marketing, email campaigns, and content marketing, small businesses can effectively attract, engage, and retain customers.

Engaging content, whether it's informative blog posts, compelling videos, or eye-catching social media posts, is key to capturing the audience's attention and encouraging them to interact with the brand.

However, navigating the complexities of marketing can be challenging for small business owners, who often wear multiple hats and may not have specialized marketing expertise.

This is where professional marketing services come into play.

By partnering with marketing experts, small businesses can develop and implement effective marketing strategies tailored to their unique needs and goals, allowing them to focus on other critical aspects of their business.

Don't let the challenge of marketing hold your small business back from reaching its full potential.

Unlock the power of expert marketing strategies tailored to the unique needs of your business.

Contact us today to learn how our marketing services can help you attract more customers, boost your revenue, and achieve sustainable growth. Let's take your small business to new heights together! Start with out free Marketing Audit

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Address: 7903 Cole Ave, Takoma Park, MD 20912, United States

Email: info@konigdigital.com

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