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Smart Marketing for Contractors Marketing & Automation Software

Our marketing automation software is designed to help contractors streamline their marketing efforts and grow their businesses.

With Smart Marketing for Contractors, you'll be able to:

  • Create customized email campaigns: Our software makes it easy to create and send targeted email campaigns to your customers and prospects.

  • Automate your marketing tasks: Save time and effort by automating your marketing tasks, such as sending follow-up emails and scheduling social media posts.

  • Track your results: Our software provides detailed analytics so you can see how your campaigns are performing and make data-driven decisions.

  • Improve your ROI: By automating your marketing tasks and tracking your results, you'll be able to improve your return on investment and grow your business.

Whether you're a small business owner or a large contractor, Smart Marketing for Contractors can help you take your marketing efforts to the next level. Sign up today and start seeing results!

The SIX Figure Estate Agent Marketing & Automation Software

Our powerful platform is designed to help real estate agents like you increase your income and reach your goals. With SIX Figure Estate Agent, you can automate your marketing efforts and streamline your business operations, so you can focus on what really matters - growing your business and serving your clients.

Our software is packed with features to help you stay organized, save time, and generate leads. You can create custom marketing campaigns, track your leads and sales, and automate your follow-up emails and text messages. Plus, our advanced analytics and reporting tools give you real-time insights into your business performance, so you can make data-driven decisions and optimize your marketing strategy.

Whether you're a new agent looking to build your client base, or an experienced pro looking to take your business to the next level, SIX Figure Estate Agent has everything you need to succeed. Our user-friendly platform is easy to navigate, and our friendly support team is always here to help.

Join the hundreds of successful real estate agents who have already transformed their businesses with SIX Figure Estate Agent. Try our software today and start seeing results!

New Patients In Minutes Marketing & Automation Software

Our marketing automation software is designed to help dentists streamline their marketing efforts and grow their practices.

With New Patients In Minutes, you'll be able to:

Cutting-edge marketing automation software that is designed to help you attract new patients and grow your dental practice quickly and easily. Our platform is designed to streamline your marketing efforts and increase your practice's visibility, allowing you to focus on providing excellent dental care to your patients.

With New Patients In Minutes, you can create custom marketing campaigns that target potential patients in your local area. Our platform offers a range of powerful features, including lead capture pages, automated follow-up emails, and social media marketing tools, all of which are designed to help you connect with potential patients and convert them into paying customers.

Our platform is incredibly user-friendly and easy to navigate, making it accessible for dentists of all experience levels. Additionally, our friendly support team is always available to assist you with any questions or concerns you may have.

Whether you're a seasoned dental professional or just starting out, New Patients In Minutes can help you grow your practice and achieve your business goals. So why wait? Try our software today and start attracting new patients in minutes!

Transform Your Business with Smart Marketing Automation Software...

Local SEO Services

Local SEO

Local SEO is different from national SEO because it focuses on your community, in your business catchment where more than 85% of your customers come from and will come from, the very nature of local business marketing is competitive because you and all your competitors are wanting a slice of the same pie, local SEO is how you win…

Google My Business

Google My Business is the most powerful local SEO tool. It’s free, and it’s easy to use. If you have a business with a physical location, this is your chance to get more customers in the door, however, it is competitive and GMB SEO is needed to get in the 3-pack and stay there and that is where we come in, show up in near me search and do business…

Google Local Services Ads

Are you a local business owner looking to dominate your local community with your services? Look no further than Google Local Services Ads! By using Google Local Services Ads, you can reach potential customers in your area who are actively searching for the services you offer. These ads appear at the top of Google search results, making them highly visible and effective.

3 Click Facebook Ads

New marketing automation software that helps businesses create Facebook ad campaigns with ease. With UpHex, creating ad campaigns has been simplified into a three-step process that anyone can complete. The platform allows users to create high-converting Facebook ads quickly and easily, using templates and automation tools.

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Elana Swart-Traut - Director Riverside College

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From Our Blog

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Local Legends: How to Dominate Local SEO and Outrank Your Competitors

March 07, 202410 min read

Local Legends: How to Dominate Local SEO and Outrank Your Competitors


Diving into the world of Local SEO can seem like navigating through a dense jungle. For small to medium-sized businesses, mastering Local SEO is the compass that directs potential customers straight to your doorstep.

But why is Local SEO so crucial? In simple terms, it puts your business on the map—literally. With the majority of consumers turning to online searches to find local services and products, being visible on search engine results pages (SERPs) can significantly impact your business's foot traffic and sales. Talk to us today to give your business a kick start click here...

The Foundation of Local SEO

Optimizing Your Google My Business Profile Completing Your Profile To kickstart your journey in dominating local SEO, your first step should be claiming and optimizing your Google My Business (GMB) profile.

Think of GMB as your business's online storefront. Completing your profile with accurate information, including your business name, address, phone number, and hours, not only enhances your visibility but also builds trust with potential customers.

Utilizing Google Posts Google Posts is a feature within GMB that allows you to share updates, offers, and events directly on Google Search and Maps. This tool is your direct line to potential customers, enabling you to engage with them through timely and relevant content.

Importance of Local Keywords Researching Local Keywords The heart of any SEO strategy lies in its keywords, and local SEO is no exception.

By researching and integrating local keywords—terms that potential customers in your area are searching for—you can significantly increase your chances of appearing in their search results.

Incorporating Keywords Naturally Once you've identified your local keywords, the next step is weaving them into your online content naturally. Whether it's in your website copy, blog posts, or GMB description, using these keywords contextually can help search engines understand and prioritize your business in local searches.

Enhancing Visibility through Reviews

The Power of Positive Reviews In the local business arena, reviews are gold. Positive reviews not only improve your business's credibility but also influence its ranking in local search results.

Encouraging satisfied customers to leave feedback on platforms like Google, Yelp, and Facebook can have a profound impact on your visibility.

Responding to Reviews Taking the time to respond to reviews, whether positive or negative, demonstrates that you value customer feedback and are committed to providing excellent service. This engagement can further enhance your reputation and attract more customers.

Local Backlink Strategy

Building Relationships with Local Businesses One often overlooked aspect of local SEO is the power of backlinks—links from other websites to yours.

By building relationships with other local businesses and securing backlinks from their websites, you can boost your search engine credibility and visibility.

Participating in Community Events Getting involved in community events not only raises your profile among local residents but also provides opportunities for backlinks through event listings and local news coverage.

Mobile Optimization

Importance of Mobile-Friendly Websites With the increasing prevalence of mobile searches, having a mobile-friendly website is no longer optional.

Mobile optimization ensures that visitors have a positive experience on your site, regardless of the device they're using, which can significantly affect your search rankings and customer satisfaction.

Improving Site Speed for Mobile Users Mobile users expect quick, seamless experiences. Improving your site's speed on mobile devices can decrease bounce rates and encourage longer visits, positively impacting your SEO.

Local Content Creation

Blogging about Local Events Creating content that revolves around local events, landmarks, or news can attract local search traffic and establish your business as an integral part of the community.

Highlighting Local Stories and Achievements Sharing stories about your business's involvement in the community or celebrating local achievements can foster a deeper connection with potential customers and enhance local search visibility.

Utilizing Social Media for Local Engagement

Promoting Local Events Social media platforms are powerful tools for promoting local events and engaging with the community. By highlighting local happenings, you can drive interest and traffic both online and offline.

Engaging with the Local Community Active participation in local social media groups and conversations can boost your business's visibility and reputation, making it a go-to option for local residents.

Monitoring and Adapting Strategies

Using Analytics to Track Performance Regularly monitoring your local SEO performance through analytics can provide valuable insights into what's working and what needs improvement. This data allows you to adapt and refine your strategies for better results.

Adapting to Changes in Local SEO Trends The digital landscape is ever-changing, and staying abreast of the latest local SEO trends and updates is crucial for maintaining and improving your rankings.


Dominating local SEO is a marathon, not a sprint. It requires dedication, adaptability, and a keen understanding of your local market.

By focusing on the foundations—optimizing your Google My Business profile, leveraging local keywords, generating positive reviews, building backlinks, optimizing for mobile, creating local content, and engaging on social media—you can significantly enhance your visibility and outrank your competitors.

Remember, every local legend started somewhere; with the right strategies, your business can become the next local success story.

Bonus guide: Optimizing Your Google My Business Profile

In the realm of local SEO, your Google My Business (GMB) profile stands as your virtual shop window. It's the first thing potential customers might encounter when they search for your services online.

Therefore, ensuring your profile is fully optimized is akin to dressing your storefront to impress. Here's how you can make your GMB profile not just visible but compelling.

Completing Your Profile

Imagine walking into a shop with no sign, unclear opening hours, and no indication of what's inside. You'd likely walk out, right?

An incomplete GMB profile has the same effect on potential customers. Completing your GMB profile involves filling out every section with accurate and detailed information. This includes:

  • Business Name: Use the exact name your business operates under in the real world.

  • Address: Be precise. This helps Google place you accurately on Maps.

  • Phone Number: Add a local number that connects customers directly to your business.

  • Category: Choose the most accurate category for your business to help Google understand what you do and match you with the right searches.

  • Description: A brief, engaging description of your business that includes local keywords can make a world of difference. Describe what makes your business unique and why customers should choose you.

  • Hours of Operation: Keep this updated, including any changes for holidays or special events.

Utilizing Google Posts

Did you know you can post directly to your GMB profile? Google Posts is a feature that allows you to share content directly on your profile in search results and on maps. Here's why you should be using it:

  • Promotions: Running a sale or special offer? Post it here. This grabs attention and can drive foot traffic or inquiries.

  • Events: Hosting an event? Use Posts to increase visibility and attendance.

  • Updates: Share updates about your business, such as new stock or services, to keep your customers informed and engaged.

Photos and Videos

A picture is worth a thousand words, and in the case of GMB, it's also worth countless potential engagements. Businesses with photos receive 42% more requests for directions on Google Maps and 35% more click-throughs to their websites than businesses without photos.

  • Exterior Photos: Help people recognize your business as they approach from different directions.

  • Interior Photos: Showcase the atmosphere and decor of your business.

  • Product Photos: Highlight some of your main products or services.

  • Team Photos: Humanize your business by showing the faces behind it.

  • Videos: A short video tour of your place or a quick introduction can make your business feel more accessible.

Managing and Responding to Reviews

Reviews are the lifeblood of local SEO. They provide social proof, increase trust, and directly affect your rankings. Encourage your satisfied customers to leave positive reviews and, just as importantly, respond to them.

Thank them for their business, address any concerns raised in less favorable reviews, and demonstrate that you value customer feedback. This not only appeals to potential customers but also shows Google that you're active and customer-focused, which can help improve your rankings.

Q&A Section

Don't overlook the Q&A section of your GMB profile. Monitor and respond to questions promptly. This is another opportunity to engage with potential customers and provide valuable information. Sometimes, the questions asked and answered can also inform you about what to include in your business description or posts.

Optimizing your Google My Business profile is a critical step in dominating local SEO. By meticulously completing your profile, utilizing Google Posts, adding rich media, actively managing reviews, and engaging in the Q&A section, you set a solid foundation for local online visibility.

Remember, the goal is not just to be seen but to be so compelling that potential customers choose you over your competitors.


1. What is Local SEO?

Local SEO (Search Engine Optimization) is a strategy used to increase a business's visibility in local search results on Google and other search engines. It helps businesses promote their products and services to local customers at the exact time they're looking for them online.

2. Why is Google My Business important for Local SEO?

Google My Business (GMB) is crucial for Local SEO because it directly influences how your business appears in Google Maps, the local section of Google Search, and the organic search results. A well-optimized GMB profile can improve your business's visibility, credibility, and chances of being found by potential customers.

3. How often should I update my Google My Business profile?

It's best to update your Google My Business profile whenever there's a change in your business (like changes in opening hours, contact information, or services offered). Additionally, regularly adding new photos, posts, and responding to reviews can keep your profile active and engaging for potential customers.

4. Can social media impact my Local SEO?

Yes, social media can impact your Local SEO by driving traffic to your website and increasing your brand's visibility online. Active engagement on social media platforms can also improve your business's credibility and encourage more reviews and mentions, indirectly boosting your local search rankings.

5. How do I encourage customers to leave reviews?

Encourage customers to leave reviews by simply asking them after a purchase or service, providing links to your review platforms in emails or receipts, and responding to all reviews to show that you value customer feedback. Positive customer experiences lead to positive reviews, so focus on providing excellent service.

6. What local keywords should I focus on?

Focus on keywords that include your city, neighborhood, or local landmarks, along with the products or services you offer. Use keyword research tools to identify the terms people are using to find businesses like yours in your area, and incorporate those keywords naturally into your website and content.

7. How can I build local backlinks?

Build local backlinks by collaborating with other local businesses, sponsoring or participating in community events, getting featured in local online publications, and listing your business in reputable local directories. These backlinks can improve your site's authority and help with your local search rankings.

8. Is mobile optimization really that important for Local SEO?

Absolutely. With the majority of local searches performed on mobile devices, having a mobile-optimized website is crucial. A mobile-friendly site provides a better user experience, which can lead to longer visit durations, lower bounce rates, and improved search rankings.

9. What kind of content should I create for Local SEO?

Create content that's relevant to your local audience, such as blogs about local events, news, or landmarks; guides and how-tos that address local issues or interests; and pages that highlight your involvement in the community. This type of content can attract local search traffic and engage your audience.

10. How do I track the success of my Local SEO efforts?

Track the success of your Local SEO efforts by using tools like Google Analytics and Google Search Console to monitor website traffic, search rankings, and engagement metrics. Also, keep an eye on your GMB insights for information on how customers are finding and interacting with your listing on Google.

These FAQs aim to provide a solid foundation for businesses looking to dominate local SEO and effectively compete in their local market.

local SEOGoogle Business ProfileReviews
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Tonie Konig

Tonie is a Digital Marketing strategist with 15 years of local SEO and Small Business Marketing experience. A serial entrepreneur he has 1st hand experience in marketing local businesses from spending time in the trenches everyday marketing and generating business for his clients every day.

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What is SEO?

SEO, or Search Engine Optimization, refers to the process of optimizing a website to improve its visibility in search engine results pages (SERPs). The goal is to increase organic (non-paid) traffic by enhancing the site's relevance and authority for specific keywords or phrases related to the content or services offered.

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Why is SEO important?

SEO is crucial because it makes your website more visible to potential customers, leading to more traffic and opportunities to convert prospects into customers. It's a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent.

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How does Google rank websites?

Google uses a complex algorithm that takes into account over 200 factors to rank websites. These factors include user experience, site speed, content quality, keyword relevance, mobile-friendliness, and inbound links, among others. The exact algorithm is a closely guarded secret and is constantly evolving.

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What are keywords, and why are they important?

Keywords are words or phrases that users enter into search engines to find information. They are important because optimizing your website with relevant keywords helps search engines understand what your site is about, allowing it to show your site to the right audience.

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What's the difference between on-page and off-page SEO?

On-page SEO refers to optimizations you can apply on your website, such as content quality and keyword optimization, meta tags, and site architecture. Off-page SEO involves external factors that influence your site's ranking but aren't directly on your site, like backlinks, social media presence, and other promotional activities outside your website.

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How long does it take to see results from SEO?

The timeframe to see results from SEO can vary greatly depending on numerous factors, such as the website's current state, competition in your industry, and the strategies implemented. Generally, noticeable improvements can be seen within 3 to 6 months, but SEO is an ongoing process that requires continuous effort for sustained success.

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Are backlinks still important for SEO?

Yes, backlinks are still a critical factor in SEO. They act as a vote of confidence from one site to another, signaling to search engines that others vouch for your content. However, quality over quantity is crucial; a few high-quality backlinks from reputable sites are far more valuable than many low-quality links.

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Can I do SEO on my own?

Yes, it's possible to do SEO on your own, especially with the wealth of resources and tools available online. However, SEO can be complex and time-consuming. Depending on your skill level and the competitiveness of your industry, you might benefit from hiring a professional or agency to manage your SEO efforts.

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How do I choose the right keywords?

Choosing the right keywords involves researching to understand what terms your target audience is using to find products or services like yours. Tools like Google Keyword Planner and SEMrush can help identify relevant keywords, their search volume, and competition level. Focus on a mix of broad and long-tail keywords that accurately represent your content.

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How has SEO changed over the years?

SEO has evolved significantly from simply stuffing pages with keywords to a more sophisticated approach that prioritizes user experience, content quality, and relevance. Search engines have become better at understanding user intent, promoting websites that provide value to users. As a result, modern SEO strategies focus more on creating high-quality content, optimizing for mobile users, and ensuring fast page loading times.

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Why do you call your SEO service "Trust Based Ranking"?

"Trust Based Ranking" simply refers to doing SEO the right way or "white hat" as some might refer to it, we've been doing SEO and ranking since 2008 and through the years we've seen instant "black hat" methods crash and burn and Google rewarding and ranking websites sticking to the guidelines and delivering valuable content and service to their community, simply put it pays to gain Google's trust because your business will benefit from profitable search rankings.

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Marketing and Small Business

Marketing for small businesses is a crucial endeavor that significantly impacts their ability to attract customers, generate revenue, and achieve sustainable growth.

Unlike larger corporations with extensive resources and established brand recognition, small businesses must employ strategic, cost-effective marketing techniques to compete in the marketplace.

Effective marketing for small businesses involves understanding the target audience, leveraging the power of digital and social media platforms, and creating engaging, relevant content that resonates with potential customers.

Understanding the target audience is the first step in crafting an effective marketing strategy.

Small businesses must identify who their ideal customers are, what needs and desires they have, and how the business's products or services can meet those needs.

This knowledge allows for the creation of tailored marketing messages that speak directly to the audience's interests and pain points, significantly increasing the effectiveness of marketing efforts.

Digital and social media platforms offer powerful tools for small businesses to reach and engage with their target audience.

With relatively low costs compared to traditional advertising channels, these platforms allow small businesses to achieve a wide reach.

By utilizing SEO strategies, social media marketing, email campaigns, and content marketing, small businesses can effectively attract, engage, and retain customers.

Engaging content, whether it's informative blog posts, compelling videos, or eye-catching social media posts, is key to capturing the audience's attention and encouraging them to interact with the brand.

However, navigating the complexities of marketing can be challenging for small business owners, who often wear multiple hats and may not have specialized marketing expertise.

This is where professional marketing services come into play.

By partnering with marketing experts, small businesses can develop and implement effective marketing strategies tailored to their unique needs and goals, allowing them to focus on other critical aspects of their business.

Don't let the challenge of marketing hold your small business back from reaching its full potential.

Unlock the power of expert marketing strategies tailored to the unique needs of your business.

Contact us today to learn how our marketing services can help you attract more customers, boost your revenue, and achieve sustainable growth. Let's take your small business to new heights together! Start with out free Marketing Audit

Konig Digital, LLC

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